Vera Vita was not created around an opportunity. It was created around a conviction: that India's next generation of senior living deserves the same long-term thinking that builds enduring institutions. That conviction traces back to three respected Hyderabad families.
Saboo Group — a legacy of enterprise
A diversified Hyderabad group built over decades on trust and operational excellence, spanning real estate, hospitality, finance and investments, and automobile — including over 200,000 sq ft of commercial real estate developed and one of the city's leading automobile dealership networks.
The Badruka Family & Northstar Group — building and educating Hyderabad
The Badruka Educational Society, founded in 1950, educates over 4,000 students across commerce, arts, IT, and a dedicated School of Music & Dance. Northstar Group, the family's real-estate arm, develops and manages residential, commercial and infrastructure projects across Hyderabad.
Orient BlackSwan — a century of learning, since 1895
One of India's most respected educational publishers, Orient BlackSwan serves over 14,000 schools across CBSE, ICSE and State Boards, combining a legacy that began in 1895 with in-house editorial expertise and a nationwide distribution network.
Their industries differ. Their values do not.
From governance and long-term stewardship, to the belief that relationships are the bedrock of any lasting institution, to a quality-first, trust-driven ethos — each family's legacy shapes Vera Vita and, in turn, Amaya.
