Media Coverage

The Tribune

By The Tribune · 26 September 2026

G’gram leads India’s luxury senior living sector, surpassing Mumbai

Gurugram is emerging as a frontrunner in India’s luxury senior living sector, even ahead of Mumbai, according to a JLL-ASLI report on the country’s “silver economy”. Unlike Mumbai, which is constrained by limited land availability and dense planning, Gurugram’s larger land parcels, proximity to the Delhi-NCR healthcare ecosystem, and concentration of NRIs, HNIs and returning professionals make it better suited for large-scale senior living communities, the report says.

Betting big on the sector, real estate major DLF is making a foray into senior living with a Gurugram project, its first in the segment. Confirming the development, Aakash Ohri, MD and CBO, DLF Home Developers, said the segment was about giving seniors “purpose, connection and independence”, rather than just comfort. He added that today’s seniors wanted to “remain close to family, friends, healthcare, cultural experiences and the social fabric they have built over decades”.

India’s 60-plus population, currently 166.9 million, is projected to touch 191.5 million by 2030 and 346 million by 2050. Organised senior housing stock stood at around 25,050 units as of June 2026, growing at a CAGR of 14.2 per cent since 2024. Yet, market penetration remains just 1.5 per cent, compared to 6-7 per cent in the US. Occupancy at well-managed facilities remains steady at 80-85 per cent, while the market is projected to reach $10.1 billion by 2030, requiring around Rs 73,100 crore in capital outlay.

A separate Colliers-Primus report links much of this demand to an empty-nest reality across NCR households. States with high NRI out-migration, including Punjab, Maharashtra, Gujarat and Kerala, are witnessing the strongest demand for organised senior living. Nearly 75 million Indians above 60 already live with a chronic condition, it adds, while the age at which people consider moving into such communities is falling to the late 50s.

Whiteland’s Sudeep Bhatt spoke of “experience-led communities” to meet evolving aspirations, while KREEVA’s Dr Gautam Kanodia said families were “looking beyond conventional medical support”. Pioneer Urban’s Rishabh Periwal described it as a shift “from a phase of compromise into a premium lifestyle choice”, aided by Haryana’s increase in the floor area ratio (FAR) to 3.0. Primus Senior Living’s Adarsh Narahari termed it a move “from necessity to aspiration”, while Colliers’ Digbijay Das likened it to “an inflection point” similar to the growth of organised retail a decade ago.

Ashiana’s Ankur Gupta cited “active, independent lives”; Manasum’s Anantharam V Varyur flagged the “1.5 per cent” penetration gap;

Amaya’s Dhruv Badruka stressed the need for “models families can trust”;

Rise Infraventures’ Kapil Chugh pointed to “top-of-the-line healthcare”; and J Estates’ Anil Godara called it “a fundamental shift in India’s approach to ageing”.

Stonecraft’s Kirthi Chilukuri added that the shift towards Tier-II and Tier-III cities and spiritual destinations was equally significant, expanding the sector’s reach beyond the metros.